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NEW ALIENATION
PART

The project aims to make the public aware of the consistency and conflict of goals between society and individuals, and begin to think about the relationship between society and individuals. At the same time, it has triggered the spread and discussion of the topic of social acceleration among the general public.

New Alienation.gif
London-Design-Festival-2019-logo.jpg

Project Info

Tools&Materials

Roles&Team mates

錨點 1

OPPO x RCA

Apr. 2021 - Aug. 2021

Design Under the New Normal

Exhibit at : London Design Festival 2021

Royal College of Art, London

Unreal 4 Engine - For overall game production and prototyping

Visual C++ - Test and practice the interactive experience in the game

C4D -Used for game model and material production

Adobe Illustrator - Output requirement document and paper prototype design

Adobe PhotoShop - Output texture map and post-processing

Adobe Audition - Adjust global dubbing and sound design

Adobe Premiere - Output trailer and video

Game Producer: Xingjian Rong

Programming: Xianglin Hua;Xingjian Rong

Modeling: Jingchen Liu;Xingjian Rong

Sound artist: Xingjian Rong J Saint-Claire

Art Direct: Jery Dong

Localization: J Saint-Claire

Game Trailer

Through the introduction of the player into the role of the chef and the narration of the narration, the player can empathize with the situation of the chef and think about the problem from the perspective of the chef. But in the end, break this empathy and self-righteousness.
 

In the first and second stages, I want the audience to feel a kind of oppression, being held hostage by consumption, so that they have to do more work to satisfy their desire to accelerate production.

In the final stage, let players discover that the more work they do is itself a source of oppression.

© 2025 Xingjian Rong. All rights reserved.

Designed by Xingjian Rong 👀

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